Mavrix Fund Management Inc.

Toronto, Canada

Mavrix is an asset management company founded and operated by experienced portfolio managers. The company offers a focused lineup of concentrated, actively managed funds that aim to complement mainstream funds. Mavrix is headquartered in Toronto with offices in Montreal. Mavrix is a subsidiary of Matrix Asset Management Inc. Matrix manages combined assets of approximately $3 billion through three operating divisions – institutional asset management, conventional and specialty mutual funds, and venture capital/private equity. (Information as of May 2010; Mavrix has since been acquired by GrowthWorks Ltd.)

CREATIVE SERVICES: Baustein Design was awarded the redesign project of Mavrix’s web presence, creating a clean and user-friendly website. Part of the project was to take content from the old, outdated website and organize it in a meaningful way, making it easy for existing and potential customers to find information quickly. The entire site was revamped and a solid ‘navigational map’ was created prior to working on the aesthetics of the site. Baustein also simultaneously created matching email blasts and event e-vites.