We are a young and energetic team of creative thinkers with extensive experience across many industries. Combined, we offer a pool of creative services to help you stand out amongst your competition and get your firm moving in the right direction.

Our team members have been carefully selected based on expertise, skill and personality. Every relationship – every project we work on begins with these core values – Integrity, Respect, Honesty, Trust and Accountability.

Walter Drexl, RGD

Principal + Founder; Creative Director

Walter has been working in the creative industry in various capacities for a long time and has developed and managed design and branding projects for mid size, national to large, international organizations. He has been instrumental in the creation of numerous award winning projects. Each assignment Walter takes on is carefully planned out and executed with precision and attention to detail.

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His interest in the business side and hunger for knowledge about any industry we service, combined with his modern sense for creative and clean designs, is a unique combination and one that surely benefits all of Bausteins’ clients. Our designs are modern, clean, organized and as such, are very effective when it comes to communicating information to your customers.

Walter refined his design skills for over ten years in Austria before coming to Canada where, in 1995, he joined Mackenzie Investments and rose to the position of Creative Director in due time. He opened his own design studio in 2006 to provide the same high quality service to a broad range of firms and never looked back.

Karin Rosendorfer, MSc, MIM

Executive Director, Marketing + Brand Strategy

Karin is a versatile marketing professional with a solid background in the development and execution of brand strategies over a wide variety of industries. She has a strong track-record of growth results through strategic brand positioning and effective marketing planning. Her extensive skills in project management and management of national and international responsibilities have been greatly appreciated by a broad spectrum of clients.

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Karin has a business management background and always had a great eye for colour and design. Paired with her passion for driving outstanding results, she has managed to put these skills to good use in a wide variety of industries and countries, from managing B2B accounts in Austria, developing new products for the global PCG industry working from Germany, as well as owning and operating an Interior Design business in Australia for 8 years.

In her role as Executive Director of Marketing and Brand Strategy, she is helping our clients define the message that needs to be communicated as well as design and execute effective marketing plans. She excels in building strong client relationships and works closely with you as your marketing consultant or in conjunction with your in-house marketing department.

David Taylor

Executive Director, Client Services

David is a marketing strategist and user experience designer with extensive experience leading world-class design, web development, product, branding, and marketing teams.

He helps organizations discover new ideas, incubate new opportunities, and launch customer experiences that engage users, drive commerce, build partnerships, and brand loyalty.

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He has held senior leadership roles at branding, design, and digital agencies in Toronto, Vancouver, and South America whose work has been recognized with the Ad Age 2010 International Small Agency of the Year Award, the Cannes Festival, Applied Arts, and the Advertising and Design Club of Canada.

He has worked with organizations across multiple industry verticals including the non-profit, education, healthcare, technology, finance, arts, entertainment, health & wellness, tourism, retail and manufacturing sectors. His international business and design experience across multiple industry sectors enables him to bring valuable insights and solutions to each organization’s challenges.

Donovan Dill

Director, Marketing + Business Development

Donovan Dill is a resourceful and conscientious strategic planner and business developer with over twenty years experience in the financial, non-profit and corporate sectors. Donovan welcomes the opportunity to forge new relationships to further cultivate successful marketing and branding opportunities for our clients.

Audrey Adams

Director, Communications + Business Development

As Director of Communications and Business Development, Audrey's goal is to identify opportunities for clarity, growth and best practice and make it happen!

She begins by helping companies understand the value of design and more importantly how 'good' design can build TRUST and establish CREDIBILITY which ultimately leads to SUCCESS and business growth.

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Having excellent communication and leadership skills are key to establishing, building and managing successful (internal & external) working relationships.

Her approach includes listening to our clients, identifying business opportunities, collaborating and delivering the most effective solutions required to achieve desired goals while providing the highest level of client care at all times.

Audrey excels at planning, scheduling & facilitating client/team meetings - ensuring all communication and marketing initiatives are running smoothly and on schedule.

Please contact her directly at audrey@baustein.ca for any questions you may have.

Prasanna Kugananthan (Pras)

Design + Technical Director

Pras is a key member of Baustein’s core creative team. He takes the lead of many Interactive and Web based projects for our clients and maintains a strong presence in print design. Pras graduated from Seneca College with an Advanced Diploma and High Honours in Graphic Design. He has worked and apprenticed with Creative Directors of high calibre: Azure magazine, Rossignol & Associates and now Baustein Strategic Design Group Inc.

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Pras has embraced the modern design aesthetic of corporate design, inherent in many of Baustein’s clients. He has played an integral part in many branding and web-based initiatives and brought end-to-end dedication to successful presentations for high-level infrastructure investment projects worth several hundred million dollars. He is continuously learning new software and best-practices to give our clients the most creative up-to-date solutions.

Tej Kahlon

Web Designer + Coder

Tej is an expert coder and web front end developer. He received his Interactive Media Certification at Seneca College of Applied Arts & Technology with a focus on WordPress & Web Languages. Tej thinks in pixels, loves the fast pace of technology and is always evolving to stay ahead of the curve. For him, the satisfaction of creating a great website is pretty hard to beat.

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Tej is a native of India and was involved in various art projects with Bharat Vikas Parishad. His art & cultural background and focus on community collaboration has led him to a number of volunteer opportunities and community leadership roles.

Alessandra Cardone

Graphic Design Freelancer

Alessandra brings a broad range of skills as well as international experiences to the team. She has worked in the creative industry in numerous capacities all of which directly benefit Baustein’s clients. With a keen interest in business, Alessandra initially attended the Economics and Commerce program at the University of Genova, Italy, before becoming the executive editor and art director for ‘La Dolce Vita’ magazine, where she honed her skills for the following six years.

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Upon arriving in Canada, she attended and graduated with Honours from the Humber College Media & Information Technology Program with an Advanced Diploma in Graphic Design.

Her fine sense for aesthetics and clean, organized approach to layout along with a solid understanding of the business requirements are valuable assets to any of Baustein’s clients. She has been instrumental in the creation of several high-profile marketing and campaign materials. A strong communicator and conceptual thinker, she adds tremendous value to any project and her attention to detail adds refinement to every piece she is working on.